For working mothers, the second shift has always been part of their lives. Household obligations have some upside, though. There’s research indicating the domestic load can sharpen business acumen. Working from home during the pandemic has amplified the visibility of the domestic economy and its vital relationship to the job economy at large. As such, with nuanced calibrations and swift ingenuity—traits intrinsic to most entrepreneurs—indie beauty entrepreneurs who are also mothers are trying to negotiate the constraints of the current economy and school system so that it works for them.
For working mothers, the second shift has always been part of their lives. Household obligations have some upside, though. There’s research indicating the domestic load can sharpen business acumen. Working from home during the pandemic has amplified the visibility of the domestic economy and its vital relationship to the job economy at large. As such, with nuanced calibrations and swift ingenuity—traits intrinsic to most entrepreneurs—indie beauty entrepreneurs who are also mothers are trying to negotiate the constraints of the current economy and school system so that it works for them.